Samer Bohsali is a Partner with Strategy& and the leader of the firm’s digital business and technology practice and the digitization platform in the Middle East. He also serves on the leadership team of the firm’s global digital services community. He has over 20 years of strategy consulting and industry experience, serving clients in the Middle East. Before joining Strategy&, he cofounded and was the chief operating officer of Cyberia, one of the first internet service providers in the region. Samer has led a number of large-scale technology and business transformation programs in the region, with a special focus on the digital disruption agenda. He has supported leading governments in shaping their digital economy agendas, covering sectoral models as well as key national enablers. He also advises public- and private-sector clients on digital disruption strategies, which include transformation plans for their existing businesses to adapt to new digital technologies and business models. In addition to his client work, he has co-authored several Strategy& reports, including Drilling for new sources of growth and The bedrock of society: understanding and growing the MENA region’s middle class.